Entrants must create and submit a video that demonstrates their reaction to the MIKE AND IKE® split. This could show surprise, sadness, disbelief, happiness or whatever emotional reaction the news of the MIKE AND IKE® split evokes. The reaction video should have a maximum running time of 90 seconds.
One first prize winner will received an Apple iPod Touch and a MIKE AND IKE® t-shirt. Four second prize winners will each receive an Apple iPod Shuffle and a MIKE AND IKE® t-shirt. Fifteen third prize winners will each receive a case of MIKE AND IKE® candy and a MIKE AND IKE® t-shirt.
To enter:Entrants will need to fill out an entry form found on the MIKE AND IKE® facebook page under "The Story", at www.facebook.com/mikeandike, which will ask them to provide their reaction video.
Judging is based on the following criteria:
*Overall presentation: the video spot should be well-organized and the key message clearly conveyed throughout the length of the video
*Social Engagement: the entry must portray an engaging emotional reaction to the news of the MIKE AND IKE® split
*Creativity: the entry should take a unique approach to the video concept that is interesting, appealing and attention-getting
*Use of MIKE AND IKE®: if possible, the video should incorporate the use of MIKE AND IKE® products
*Convincing Story: the entrant should clearly demonstrate their reaction to the split
